How much money can you earn as a gardening influencer?

From mouth-watering meals to stunning home makeovers, our Instagram feeds transform boring everyday jobs into inspirational bite-sized content.

But have you ever thought about how much these top influencers can earn just by posting about their favourite hobbies? Or about how much money you could make showing off your best horticultural creations?

Well, we set out to answer just those questions. We analysed the estimated earnings of the most popular gardening influencers in the world, as well as how those figures compare to other types of influencers.

Continue reading, below, to find out more about the world of gardening influencers.

Who is the most bankable gardening influencer on Instagram?

Our analysis found that Monty Don, presenter of BBC’s Gardeners’ World, is the most bankable gardening influencer on Instagram, able to earn an estimated £3,570 per sponsored post.

The iconic BBC broadcaster also has the most followers of any gardening influencer on our list, with over 900,000 people following Monty’s green thumb posts. The next most popular gardening influencer is Darryl Cheng of @houseplantjournal, who has only amassed over 600,000 followers since joining the social platform.

This difference in followers is reflected in the difference in potential earnings between these two influencers. Darryl could pocket around £2,254 from paid posts, which is 58% less than Monty can earn from the same post.

On average, the 10 most popular gardening influencers could earn £1,352 per sponsored post.

How much do other types of influencers earn on Instagram?

While gardening influencers are certainly growing in popularity, we wanted to delve deeper and find out how their potential earnings compare to other types of influencers on Instagram.

Our research found that fitness influencers are the most bankable type of influencer on social media, averaging almost £20,000 per sponsored post. Some fitness influencers on our list, such as Kayla Itsines (@kayla_itsines), are estimated to earn as much as £27,000 for paid content.

For comparison, only home improvement influencers were estimated to earn less than gardening influencers, seeing average earnings of £1,247 per sponsored post. Mr Kate (@mrkate) ranked top of the home improvement list, boasting over 800,000 followers.

Estimated earnings and follower count only tell half the story of an influencer’s presence on Instagram. It’s engagement rates which truly indicate how much followers are interested in specific posts.

Which type of influencer has the highest engagement rate on Instagram?

In this respect, home improvement influencers have the most enthusiastic audience on Instagram. These accounts boast an average engagement rate of 3.29%, which is 1.15% higher than the next best average.

Along with beauty and automotive influencers, this high engagement rate could suggest a high audience growth potential for home improvement influencers, showcasing the passion of those audiences.

Food and fitness influencers have the lowest engagement rates of all types of influencers analysed, averaging 0.47% and 0.9% per post, respectively.

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